Research by Get Britain Pension Ready reveals pension and retirement planning feel like navigating a complex minefield.
We want to help change that.
Angellica Bell, Ambassador for the Get Britain Pension Ready campaign
Important decisions
Research by Get Britain Pension Ready reveals one in four (27%) Brits made changes to their pension investments based on speculation in the media about the Autumn 2024 Budget.
Read moreA previous study revealed stark gaps in pension literacy. It showed the correlation between the type of schooling Brits receive and their financial preparedness later in life.
Learn more"I feel anxious about pension planning. I’ve just adopted the approach that I’ll try and save as much as possible and worry about it when I retire."
Read Adrian’s story"Everybody should learn about pensions in school […] I’m saving for my retirement because I don’t want to lean on my children or anybody else."
Read Siddharth’s storyJoanna Elson CBE, Chief Executive at Independent Age
“Retirement should be something to look forward to, but instead too many people feel anxious or overwhelmed. We want to help.”
Sarah Lloyd, Commercial Director at Annuity Ready
The campaign is led by Annuity Ready, an independently run, non-advised lifetime annuity comparison service. Annuity Ready is operated by Investment Discounts On Line Ltd and is part of the Legal & General Group.
We believe that no one, from any background, should get left behind when it comes to understanding their options for retirement.
We work with pension companies, annuity providers and the British public every day and our service was created in response to the government encouraging pension providers to be more transparent. This means we're well-placed to help Get Britain Pension Ready by providing free online resources, signposting to guidance, and campaigning for improved pension literacy.